There are lots of ways to publicise your group. Here are some of the techniques we know work.
Don’t forget that most people won’t sign up after seeing one poster or flyer. Use as many of these approaches as you have time for, and if possible, use together with outreach activity.
Colour tri-fold flyers
Folk office may be able to send you a few of these flyers, but doesn’t usually have the resources to re-print once they run out.
Can you fundraise within your district to print a run yourself? The more you print, the more cost effective it is, so ask any other groups you know. Printers will usually post to multiple addresses if you ask, but do factor in additional postage costs.
- Volunteer colour tri-fold flyer to attract volunteers
- Families colour tri-fold flyer (England) or Families colour tri-fold flyer Scotland) for an invitation to join Woodcraft folk. This flyer has a small space for a sticker or to write on local details.
Local editable flyers
Black and white A5 flyers with editable space for contact details and information about your group.
- We uploaded these to google docs and edited in google sheets. You could edit them in publisher or a pdf editor.
- You will need to create a file with the flyer duplicated on a second page, then use your printer settings to print them side by side on one page. This is usually an option called 'multiple pages per sheet'. Don't forget to untick the 'border' selection.
- These flyers aren’t much use on their own, as there’s not enough space to explain what Wcf is in detail. Use together with the colour flyers, or hand out at a taster session, school assembly or playout.
- The font used in this flyer is Tahoma, so use it when you’re adding your info for continuity.
Volunteer recruitment & Group publicity posters
All posters are available from Folk Office. There is a blank box to add local details.
When contacting a newsdesk, ask for the reporter responsible for reporting on children’s activities or events.
- Example local magazine article - North Leeds Life. Different length versions and notes
- Example newspaper article - YEP 2016 as submitted
- Example newspaper article - YEP 2016 as printed
- Example newspaper article - Leeds first birthday party 2015
- Example PlayOut promotion article - Sterling
- Example Playout report article - Stirling
- Example group launch article - Sterling
- Example school newsletter - Leeds 2014
Online & social media
Facebook ‘pages’ are designed to help community groups and businesses promote themselves.
Create a page for your group and keep it up to date with pictures and your programme. Make sure it's clear how people can get involved.
Facebook ‘groups’ are a way for groups of people to communicate. They are not primarily a promotion tool, but are often used that way. Because most people are more familiar with groups than pages, they tend to be more successful in drumming up interest.
Create an ‘open’ group and invite people to join who you think might be interested.
Create a ‘closed’ group for people who come to your group to chat to each other. Be clear from the start about the different purposes of the two groups.
Join local community groups for your immediate area. Most neighbourhoods have one - just search the name of your area.
Join groups for families that cover a wider area such as local dads groups, attachment parenting groups etc.
Netmums is a popular website with local listings for family and child friendly events. Once you create a profile, you can list your group on there for free. Just make sure to update it if contact details change.
Not to be confused with netmums, although you’d be forgiven. They do a very similar thing. Also has a local section where you can list your group.
Twitter is great for connecting with like-minded organisations and spreading the word widely, but it does take time to build up a following.
Search for people who tweet about local activities and follow them - they will often follow you back.
Tweet those same people with your message, ending with ‘please RT’ (retweet). Getting users with lots of followers is a quick way to reach lots of people.
Use a hashtag for your area eg #Leeds. Most cities have monthly twitter chats based around a hashtag. This is a good time to promote your group. The one for Leeds is #Leedshour and is the first Thursday of the month, 8-9pm. Others will follow a similar format.
Let the families in your group, and everyone else, know you’re on twitter. If they use it too, get them to follow you and retweet messages.
Search for Woodcraft Folk and see what other groups use it.
If you retweet and follow other like-minded organisations you’re more likely to get them to follow you. Just remember to stick to stuff that’s relevant to Woodcraft Folk.
Other online communities to try
Don’t forget to keep your group’s web page up to date. These pages work best when they’re updated termly.
Each registered group has their own page on the website, found by going to woodcraft.org.uk/where
Keep this page up to date and interesting withetc photos, term programmes so that when people search or other publicity directs people to it, it is effective.
Contact firstname.lastname@example.org to become group webmaster. This enables you to edit the group page.
Add info about local events to calendar woodcraft.org.uk/calendar. Then you can share a link to the event details info via email and social media.
Go to the online gallery to find photos to use in publicity, or better still create your own. Just make sure you have permission from the parent or carer of ALL children in the photo.
Do you know any photographers or photography students who would be willing to take photos for you? We’re always short of good quality images to use in publicity, so please upload to the gallery any you have.
This resource was created by the new groups project. From September 2014 to March 2016 the project supported new groups to start in West Yorkshire, Mersyside, North Wales, Glasgow, Stirling and Falkirk. To see more resources created by the project, please visit thenew groups project page.